What is Brand Design?
You might have a good idea of what your brand represents. But how do you communicate this identity to your audience?
The key lies in brand design.
Brand design involves crafting a distinct visual identity for your business - a unique style that sets you apart from the competition. Through colors, fonts, and illustrations, your brand's design should convey a clear image of your company while staying true to your mission and values.
What is Branding?
Branding is the process of creating a unique name, symbol, design, and an overall image that identifies and differentiates a product, service, or company from others. It is about building a distinctive presence in the market that represents the values, promises, and personality of the brand.
How to Tell Your Brand Story with Guidelines
Telling your brand story through guidelines involves a few key steps:
Define Your Brand Identity: Start by identifying the core values, mission, and vision of your brand. This will form the foundation of your brand story.
Understand Your Audience: Dive deep into understanding your target audience - their preferences, needs, and aspirations. This will help tailor your brand story to resonate with them.
Craft a Compelling Narrative: Develop a story that reflects your brand's journey, its purpose, and the impact it aims to have on the community or industry.
Embrace Consistency: Ensure that your brand story is consistently communicated across all touchpoints, from your website and social media to marketing materials and customer interactions.
What is Included in Brand Guidelines?
Brand guidelines typically include the following elements:
Brand Story and Values: A concise overview of the brand's history, mission, and core values.
Logo Usage: Clear guidelines on how the logo should be displayed, including size, placement, and acceptable color variations.
Color Palette: Defined color codes and usage instructions to maintain consistency across all brand materials.
Typography: Specifications for font styles, sizes, and usage in various communication materials.
Imagery: Guidelines for the use of photography, illustration, and other visual elements to ensure alignment with the brand's aesthetic.
Voice and Tone: Instructions on the brand's communication style, including the appropriate language, tone, and messaging.
Example - Duolingo
To see more of Duolingos guidelines, check it out here!
Ready to collaborate and establish your brand guidelines? Take the first step by filling out an inquiry form today!
